Marc Jacobs Daisy Love Event
Conceptualized and planned The Marc Jacobs Daisy Love event at Santa Monica Pier in May, 2018. The event was created around fragrance sampling for Daisy Love with activities such as an ice cream cart based on fragrance notes and Daisy Love themed carnival games. Tons of VIP influencers were in attendance as well.
Product Marketing and Launches
Calvin Klein & Marc Jacobs
Developed and launched several Calvin Klein and Marc Jacobs fragrance campaigns including Calvin Klein Women, CK 1, CK Eternity, Marc Jacobs Daisy and Daisy Love. Starting from mood-boarding to copywriting to international campaign strategy and finally launch events for each specific market.
Social Media & Content Strategy
Venus ET Fleur
Ideated and executed Venus ET Fleur's social media content plan on Instagram. I curated a content plan based on brand values, customer aspirations, ongoing social media trends and past performance of specific trends and types of content as well.
Influencer Marketing & Campaigns
Marc Jacobs - Friends of Daisy
Conceptualized and implemented the Marc Jacobs Friends of Daisy global influencer campaign. I worked on campaign ideation + selecting influencers that were popular in each global market based on research, followings and engagement rates + selecting gifting ideas for influencers, planning local influencer activation events, assisting product giveaways on influencer's pages and briefing influencers on the campaign, partnership and post copy.
Startup launch, crowdfunding, web app development & strategic partnerships
Founded and launch The Scene - a personalized, instant recommendations and reservations web app in NYC. Raised $20K via crowdfunding pre-launch and then furthered The Scene's success through strategic partnerships with restaurants, lifestyle influencers and events.